Broadband Sign-Up Bonuses: The Best Perks for New Customers
When you’re shopping for broadband, the price of the plan is often the first thing you look at. However, many UK internet service providers (ISPs) offer enticing sign-up bonuses that can make switching providers or signing up for a new contract even more worthwhile. These bonuses can range from free tech upgrades to cash incentives, adding extra value to your broadband deal.
If you’re considering a new broadband provider, you might want to dig a little deeper into the available perks. Here, we’ll explore some of the best broadband sign-up bonuses and what to look out for as a new customer.
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What Are Broadband Sign-Up Bonuses?
Broadband sign-up bonuses are additional perks that ISPs offer to attract new customers. These perks typically come with a new broadband contract and can be an excellent way to get extra value from your new service. Some bonuses might come as one-off rewards, while others could be ongoing benefits during your contract.
These bonuses are a win-win: you get additional value for your subscription, and providers gain new customers. Whether you’re looking to upgrade your current broadband service or change providers, these perks can make the transition much more appealing.
Common Types of Broadband Sign-Up Bonuses
Here are some of the most common types of bonuses available when you sign up for broadband:
1. Cashback Offers
Cashback bonuses are a popular perk offered by many broadband providers. After signing up for a broadband plan, you can receive a cash rebate, often within a few weeks of activation. These bonuses can range from £50 to £200, depending on the plan and provider.
For example, if you’re looking for a higher-speed broadband plan, you could receive a £100 cashback offer as part of the sign-up process. This can be an attractive incentive, especially if you’re on a budget.
2. Free Amazon Vouchers
Some broadband providers offer free Amazon vouchers as part of their sign-up perks. These can range from £50 to £200 worth of vouchers, and they can be used to purchase tech gadgets, home entertainment devices, or even everyday essentials from Amazon.
For tech enthusiasts or those in need of new household devices, this can be an especially useful bonus. If you’re upgrading your broadband, you can use the vouchers to buy a new router, smart speaker, or even a tablet to complement your new internet speed.
3. Free Upgrades to Faster Speeds
Many ISPs offer free speed upgrades for a limited period. For example, you could sign up for a standard fibre broadband plan but receive an upgrade to a faster, premium plan for the first 12 months. This allows you to enjoy faster speeds without paying more during the introductory period.
Free speed upgrades are ideal if you want to test out a faster connection or if you need higher speeds for things like streaming, gaming, or working from home.
4. Free or Discounted Tech Gadgets
Broadband sign-up bonuses often include free tech gadgets or discounts on electronics. This might include things like free routers, smart speakers, or set-top boxes. In some cases, you may even receive a free TV streaming device such as a Roku or Apple TV.
If you’re upgrading your home entertainment system or setting up a smart home, these bonuses are a great way to get additional value. Imagine signing up for a broadband plan and receiving a free smart speaker or a high-quality router to ensure your new connection runs smoothly.
5. Free Trial Periods for Streaming Services
Some broadband providers partner with streaming services like Netflix, Disney+, or Amazon Prime Video, offering free trial subscriptions for a set period (typically 3–6 months). These free streaming trials are perfect for movie lovers and TV enthusiasts who want to enjoy high-quality content without the extra cost.
If you’re a fan of movies, series, or documentaries, this could be the perfect bonus to enhance your streaming experience.
6. Early Termination Fee Reimbursement
If you’re switching broadband providers before your current contract is up, some ISPs offer to cover your early termination fees. This is particularly useful for customers who want to switch but are hesitant because of cancellation fees. You’ll need to check the terms, but these offers can save you hundreds of pounds in penalties.
7. Free Installation
Some broadband plans come with free installation as a sign-up bonus, which can save you a significant amount of money (typically £50–£100). If you’re setting up fibre broadband or installing a new router, free installation can reduce the upfront costs of switching to a new provider.
The Best Broadband Deals with Sign-Up Bonuses
Here are some of the best broadband sign-up deals currently available for new customers:
1. Virgin Media – £100 Amazon Gift Card + Free Installation
- Speed: Up to 1Gbps
- Sign-Up Bonus: £100 Amazon gift card and free installation
- Price: From £62 per month
- Contract: 18 months
Virgin Media’s broadband plans offer some of the fastest speeds available in the UK, and they often include lucrative sign-up bonuses. Their £100 Amazon gift card is perfect for those looking to get more value out of their broadband contract, especially if you need new gadgets or entertainment devices.
2. BT – £100 Cashback + Free Access to Amazon Prime
- Speed: Up to 900Mbps (Full Fibre)
- Sign-Up Bonus: £100 cashback and free Amazon Prime membership for 6 months
- Price: From £29.99 per month
- Contract: 24 months
BT’s Full Fibre plans often include hefty cashback offers. On top of that, new customers receive a free Amazon Prime trial, which includes access to free delivery, music, TV shows, and movies. This is ideal for entertainment lovers who want fast broadband alongside Amazon’s perks.
3. Sky – £75 Amazon Voucher + Free Set-Top Box
- Speed: Up to 145Mbps
- Sign-Up Bonus: £75 Amazon voucher and a free set-top box
- Price: From £35 per month
- Contract: 18 months
Sky’s broadband deals include bonuses like Amazon vouchers, which you can use for a wide range of tech purchases. Their broadband speeds are reliable for HD streaming, and the free set-top box makes it a great package for those who love TV and movies.
4. TalkTalk – £75 Cashback + Free Wi-Fi Hub
- Speed: Up to 150Mbps
- Sign-Up Bonus: £75 cashback and free Wi-Fi hub
- Price: From £27.50 per month
- Contract: 18 months
TalkTalk’s cashback offers are excellent value for money. You’ll also get a free Wi-Fi hub, which broadband deals for new customers ensures better coverage across your home. Their plans are perfect for smaller households or those who want reliable broadband without the high cost.
5. Plusnet – £50 Amazon Voucher + Free Router
- Speed: Up to 66Mbps
- Sign-Up Bonus: £50 Amazon voucher and a free router
- Price: From £26.99 per month
- Contract: 18 months
Plusnet offers one of the most affordable broadband packages in the UK, and their sign-up bonus includes an Amazon voucher and a free router, which makes this a great value deal for new customers.
Final Thoughts
Broadband sign-up bonuses are a great way to get extra value when switching or signing up for a new plan. Whether it’s cashback, free tech, or complimentary streaming subscriptions, these perks can enhance your broadband experience.
Before committing to a new plan, make sure to compare these sign-up bonuses and consider which ones align with your needs. To find the best deals and compare broadband offers, head to